

Keep is not just an app on Android, it’s also a widget - a small scrolling window floating right there on the Home screen. But Google has put a lot of effort into making things effortless. If there were much “friction” involved in opening your notepad and recording some notion, you wouldn’t bother. You always have a computer with you (your phone) why isn’t it the logical place to store these brain bursts?Įspecially if it’s incredibly easy and fast to do. Family birthdays, driving directions to the doctor, frequent-flier numbers.

Life is full of facts, thoughts and images we’d like to remember.

That’s not to take away from the power of the idea. It, too, keeps your notes automatically duplicated across all your gadgets and computers. In many ways, Google Keep is a fairly shameless imitation of Evernote, the beloved free app for Mac, Windows, Android, iPhone/iPad, BlackBerry and Windows Phone.
